ROSANA ENGUIX
BRANDING | PAPELERÍA | DISEÑO DE INTERIOR | INFOGRAFISMO 3D
THE BIG
PROPOSAL
Rosana Enguix, a Valencian lawyer who has built her reputation and experience based on her pleasant and transparent approach to the client, the meticulous study of each case and the determination she expresses, needed an image in line with her professional personality: fresh, confident and reliable. The challenge was to reflect everything in a design project. Not only was the project limited to the graphic identity but it also covered a personal brand, a graphic identity, the development of an extensive catalogue including products for professional use and, at the centre of it all… the proposal and design of an office.
A project like the one proposed requires a meticulously studied synergy between disciplines. From the corporate typography to the material of the desk, it has to be configured as a homogeneous set, composed by a variety of elements which, if combined in harmony, would create a comfortable and professional corporate space in which the lawyer´s personality could be perceived.
Given the nature of some classical disciplines, such as law and its roots going back centuries, their image is preserved as something classic, academicist and strict. For Rosana Enguix, it was decided to maintain the classic and characteristic image of lawyers, combining it with the use of certain wavy graphic elements and a turquoise colour palette. The result is a serious, fresh and dynamic image in which the lawyer’s profession and personality are quickly identified.
The diaphanousness of the work space, the closeness of the colour and the clarity of the information as well as its dissemination are the fundamental pillars upon which the office, the lawyer and her brand are built.
Given the nature of some classical disciplines, such as law and its roots going back centuries, their image is preserved as something classic, academicist and strict. For Rosana Enguix, it was decided to maintain the classic and characteristic image of lawyers, combining it with the use of certain wavy graphic elements and a turquoise colour palette. The result is a serious, fresh and dynamic image in which the lawyer’s profession and personality are quickly identified.
The diaphanousness of the work space, the closeness of the colour and the clarity of the information as well as its dissemination are the fundamental pillars upon which the office, the lawyer and her brand are built.
STATIONERY
SHOP
For reasons of logistic efficiency, stationery and written communication are basic in a law firm. Having graphic applications to be used as an identity format is something essential when it comes to showing and spreading the identity of the firm. In addition, having a clear idea about the respect and importance of the corporate identity, Rosana Enguix requested the development of a brand-book to prevent any misuse of her brand and its applications.
THE OFFICE
THE JEWEL IN THE CROWN
Developing a corporate identity as well as a cohesive workplace culture is the result of teamwork and synergy between disciplines. Building from the brand values established by the client, we created an open space with a sense of quietness and spaciousness, hybridizing the classic Renaissance aesthetics with the use of furniture and modern ornamental resources. A proposal was developed and interpreted in a 3D infographic design.
The extensive use of white, together with the textures and colour of the wood and the touch of green and turquoise, separate the firm from the strict environment usually associated with a “typical” lawyer. All of this creates a space and atmosphere in which dealing with legal matters becomes more pleasant and relaxed.
ESTAMOS DESEANDO ESCUCHARTE
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