XEREZCD ESPORTS
BRANDING | IDENT | EDITORIAL | REDES
A CLASSIC
The digital world continues to conquer every part of our lives and the sports world was not going to be left aside. E-sports have become one of the most followed sources of entertainment, especially by young people, and also one of the most profitable.
Sports clubs, once the main engines of the industry, have been losing strength over the years in their traditional disciplines and have found a way to regain the strength and interest of the younger audience through their e-sports sections.
Together with Xerez CD, a historic Spanish football club, which participated in the first division during the 09-10 season, we worked to redesign their iconic image and adapt it to their entry into the world of video games.
A CLASSIC
The digital world continues to conquer every part of our lives and the sports world was not going to be left aside. E-sports have become one of the most followed sources of entertainment, especially by young people, and also one of the most profitable.
Sports clubs, once the main engines of the industry, have been losing strength over the years in their traditional disciplines and have found a way to regain the strength and interest of the younger audience through their e-sports sections.
Together with Xerez CD, a historic Spanish football club, which participated in the first division during the 09-10 season, we worked to redesign their iconic image and adapt it to their entry into the world of video games.
A NEW PATH
Starting from the original version of the football club´s shield, we carried out a total redesign. Maintaining the traditional essence, which gave so much joy to the fans for so many years (and still does). This loyalty together with the update resembling the ‘Mascot Logo’ concept, which was very successful and had a great repercussion in the world of e-sports, will make the fans of the historic club feel identified and it will also attract the attention of the new generations.
A NEW PATH
Starting from the original version of the football club´s shield, we carried out a total redesign. Maintaining the traditional essence, which gave so much joy to the fans for so many years (and still does). This loyalty together with the update resembling the ‘Mascot Logo’ concept, which was very successful and had a great repercussion in the world of e-sports, will make the fans of the historic club feel identified and it will also attract the attention of the new generations.
A NEW PATH
Starting from the original version of the football club´s shield, we carried out a total redesign. Maintaining the traditional essence, which gave so much joy to the fans for so many years (and still does). This loyalty together with the update resembling the ‘Mascot Logo’ concept, which was very successful and had a great repercussion in the world of e-sports, will make the fans of the historic club feel identified and it will also attract the attention of the new generations.
NEEDS
An e-sports club has its headquarters online. The fans, the players, the championships… Everything is generated on digital platforms and social networks and therefore, we developed a comprehensive graphic identity for all of them. Profile images, headers, templates to announce signings, graphic material for matches, official announcements…
Everything necessary to maintain an active communication with the fans, always keeping a professional image and faithful to the identity of the club.
NECESIDADES
An e-sports club has its headquarters online. The fans, the players, the championships… Everything is generated on digital platforms and social networks and therefore, we developed a comprehensive graphic identity for all of them. Profile images, headers, templates to announce signings, graphic material for matches, official announcements…
Everything necessary to maintain an active communication with the fans, always keeping a professional image and faithful to the identity of the club.
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